Social Media Strategist and Content Creator
Location: Lagos
Employment Type: Full-time
Reports To: Marketing Manager / Brand Director
Job Purpose
- The Social Media Strategist & Content Creator will be responsible for developing and executing the brand's social media strategy while producing compelling, high-quality content that reflects the identity of the fragrance and lifestyle brand.
- The ideal candidate is creative, trend-savvy, highly organized, and capable of translating brand objectives into engaging digital campaigns that drive awareness, community engagement, and sales.
- This role combines strategic planning, content creation, campaign execution, community management, and performance analysis to ensure the brand maintains a strong and consistent online presence across all digital platforms.
Key Responsibilities
- Develop and implement comprehensive social media strategies aligned with the brand's marketing and business objectives.
- Create engaging, high-quality content including videos, reels, product photography, lifestyle imagery, graphics, and written copy.
- Plan and manage the monthly social media content calendar across Instagram, TikTok, Facebook, Pinterest, LinkedIn (where applicable), and emerging platforms.
- Produce creative concepts for product launches, seasonal campaigns, promotions, and brand storytelling.
- Stay updated on industry trends, social media algorithms, and digital marketing best practices to keep the brand competitive.
- Capture and edit short-form video content optimized for social media engagement.
- Collaborate with photographers, videographers, influencers, stylists, and creative partners during campaign shoots.
- Write compelling captions, campaign messaging, and social media copy that aligns with the brand's voice and identity.
- Monitor platform performance and prepare weekly and monthly reports with insights, recommendations, and growth strategies.
- Manage daily community engagement by responding to comments, direct messages, customer inquiries, and online conversations professionally.
- Identify opportunities for influencer collaborations, user-generated content, and strategic partnerships.
- Monitor competitor activities and industry trends to identify content opportunities and maintain brand relevance.
- Coordinate paid social campaigns alongside the digital marketing team where required.
- Ensure consistent visual identity and messaging across all social media platforms.
- Maintain an organized library of digital assets including photos, videos, campaign materials, and creative templates.
- Support marketing initiatives, product launches, events, and brand activations through real-time content coverage.
- Track KPIs including reach, engagement, follower growth, conversions, website traffic, and campaign performance.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Mass Communication, or a related field.
- Minimum of 2 years' experience in social media strategy and content creation, preferably within the fashion, beauty, fragrance, luxury, or lifestyle industry.
- Strong portfolio showcasing social media campaigns, photography, videography, and creative content.
- Excellent understanding of Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, and emerging social platforms.
- Proficiency in Canva, CapCut, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or equivalent creative tools.
- Experience using scheduling and analytics tools such as Meta Business Suite, Later, Buffer, Hootsuite, or Sprout Social.
- Strong photography and mobile videography skills.
- Excellent copywriting, storytelling, and communication skills.
- Knowledge of social media advertising and performance metrics.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.
- Strong attention to detail, creativity, and problem-solving abilities.
Application Closing Date
Not Specified.
Method of Application
Interested and qualified candidates should send their CVs to: careers@elvaridah.com using the Job Title as the subject of the email.