Digital Marketing Manager
Location: Ikoyi, Lagos
Employment Type: Full-time
Description
- We are seeking a performance focused Marketing Manager who is not just a strategist, but a practical executor.
- This role is for someone who can turn marketing conversations, leads, and interest into real customer actions, conversions, and revenue.
- You will be responsible for planning, launching, managing, and optimizing marketing campaigns, with a strong focus on execution, follow through, and measurable outcomes.
Key Responsibilities
Campaign Execution:
- Plan, set up, and run paid and organic marketing campaigns across all relevant platforms
- Monitor campaign performance in real time and make immediate adjustments.
- Ensure every advert placed is optimized for conversation and lead generation, not just impressions.
Lead Generation & Conversion Focus:
- Design campaigns with a clear objectiveget qualified prospects to take action. Call, message, visit, or inquire
- Track every lead that comes in from every marketing touchpoint and ensure proper handoff to the sales team
- Distinguish between engaged audiences and passive scrollers and build strategies that attract the former.
Content & Digital Marketing:
- Oversee the creation of compelling marketing materials that do more than look good they must drive response
- Manage social media channels with an active, conversion oriented approach
- Develop email marketing, WhatsApp campaigns, and digital promotions that generate real traction.
Market Intelligence:
- Stay ahead of what is working in real estate marketing locally and internationally
- Identify new channels, platforms, and audiences that CW Real Estate is not yet reaching
- Bring fresh, data-backed ideas to the table and then go and execute them
- Provide clear, honest reporting on what is working and what is not.
Marketing Calendar Planning:
- Develop and manage detailed marketing calendars.
- Plan campaigns well in advance of events, launches, or promotions.
- Ensure timely execution of all exclusive property.
- Draft and Execute bloGpost.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Business, or a related field with 2 – 4 years of marketing experience, with demonstrable campaign results
- Proven experience running paid digital campaigns (Meta, Google, etc.)
- Strong understanding of organic and paid social media marketing
- Experience in real estate marketing is an advantage but not mandatory
- Ability to work independently with minimal supervision.
Compensation & Benefits
- Competitive salary.
- Benefits (for Full-Time roles): HMO, Pension, company-provided technology Materials.
- Additional Perks: Opportunity for creative freedom, portfolio building with high-value properties, and potential for performance-based bonuses.
Application Closing Date
30th June, 2026.
How to Apply
Interested and qualified candidates should send their CV to: careers@cwlagos.com using the Job Title as the subject of the mail.