Digital Marketer
Location: Ogba, Lagos
Employment Type: Full-time
Responsibilities
Digital Marketing & Campaign Management:
- Develop and execute digital marketing campaigns to promote the Bank’s products and services.
- Create online strategies to increase customer acquisition, deposits, loans, and brand awareness.
- Monitor and optimize campaign performance across digital channels.
- Conduct market research and analyze trends to identify new marketing opportunities.
Social Media Management:
- Manage and maintain the Bank’s social media accounts including Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
- Create engaging content such as graphics, videos, flyers, and promotional materials.
- Respond to customer inquiries and comments on digital platforms promptly and professionally.
- Grow and maintain the Bank’s online audience and engagement.
Content Creation & Branding:
- Develop compelling marketing content for digital platforms.
- Ensure consistency of the Bank’s brand identity across all online channels.
- Collaborate with internal departments to promote products, campaigns, and events.
- Prepare newsletters, email campaigns, and promotional messages.
Website & Online Presence:
- Update and manage website content regularly.
- Improve website visibility through Search Engine Optimization (SEO) strategies.
- Monitor website traffic and user engagement using analytics tools.
Advertising & Lead Generation:
- Manage paid advertising campaigns on Google, Facebook, Instagram, and other digital platforms.
- Generate quality leads for savings accounts, loans, and other financial products.
- Track return on investment (ROI) for digital campaigns and prepare performance reports.
Analytics & Reporting:
- Analyze digital marketing performance metrics and prepare periodic reports.
- Monitor customer engagement, campaign effectiveness, and conversion rates.
- Recommend improvements based on data analysis and market trends.
Compliance & Customer Experience:
- Ensure all digital marketing activities comply with regulatory and Bank policies.
- Maintain professionalism and protect customer information on all digital platforms.
- Support initiatives aimed at improving customer experience and satisfaction.
Qualifications
- Candidates should possess a Degree or HND with 1-3 years experience.
Application Closing Date
30th July, 2026.
How to Apply
Interested and qualified candidates should send their CV to: recruitment@bosakmfb.com using “Digital Marketer“ as the subject of the email.