Creative Strategist / Content & Growth Assistant
Location: Lagos
Employment Type: Full-time
Role Summary
- We are seeking a high-performing Creative Strategist to support content innovation, campaign development, and overall brand growth.
- This role is for a strategic thinker and idea generator who understands audience psychology and can translate attention into engagement, influence, and revenue.
- The ideal candidate will work closely with the brand to drive content direction, marketing ideas, and growth execution across all platforms.
Key Responsibilities
- Develop high-converting content ideas for TikTok, Instagram, Facebook, and YouTube
- Improve content direction, including hooks, storytelling, and engagement structure
- Turn real-life relationship scenarios into compelling and relatable content
- Design and execute campaign strategies for:
- Book promotions
- Private counseling sessions
- Paid community (Love Circle)
- dentify new opportunities for audience growth and monetization
- Optimize the content-to-sales funnel (awareness → engagement → conversion)
- Track trends and adapt them to the relationship niche
- Collaborate directly with the brand to shape creative direction and execution
Candidate Profile
- Proven experience in content strategy, digital marketing, or social media growth
- Strong ability to generate original, high-performing ideas
- Deep understanding of TikTok, Instagram, and viral content dynamics
- Knowledge of sales psychology and audience behavior
- Proactive, independent thinker with strong initiative
- Experience working with creators or personal brands is a strong advantage
Disqualifiers:
- Execution-only candidates without strategic input
- Weak understanding of social media growth and content performance
- Passive individuals who require constant direction
- No portfolio or proof of previous work
Deliverables / Expectations:
- Weekly content idea bank
- Campaign strategies and execution plans
- Continuous optimization of content and sales funnel
- Measurable contribution to engagement and conversion growth
Screening Requirements
Candidates should provide:
- Portfolio or links to previous work
- At least 10 content ideas for a relationship-focused brand
- A brief campaign strategy for promoting a relationship book.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should Send their CV and Potfolio to: info@worklynglobal.com using the job title as the subject of the mail.
Note: Application for the role of a Content Strategist / Content & Growth Assistant.