Social Media Manager & Content Creator
Location: Alimosho, Lagos
Employment Type: Full-time
Responsibilties
Social Media Strategy & Management:
- Develop and execute a strategic social media plan that aligns with overall brand and marketing objectives.
- Manage daily content publishing on Instagram, TikTok, and other relevant platforms.
- Create monthly content calendars highlighting new products, brand stories, events, and stockist updates.
- Track performance metrics and adjust strategies to boost engagement and follower growth.
- Keep up with evolving trends, platform updates, and emerging digital tools.
Content Creation & Studio Production:
- Plan, capture, and edit original visual content, including photos and videos.
- Produce themed content for public holidays and notable cultural moments in Nigeria and the UK.
- Conduct twice-weekly studio shoots to generate high-quality brand content.
- Collaborate with photographers, models, stylists, and the creative team.
- Create polished product shots for the website, ensuring consistency in brand aesthetics.
- Adapt existing content for reels, TikTok videos, ads, and website use.
Website & Digital Traffic Growth:
- Design content strategies that increase website traffic and improve online conversions.
- Create informative digital content focused on stockists, collections, and brand events.
- Coordinate social media activities with e-commerce and broader marketing initiatives.
- Use analytics insights to refine overall digital direction.
Fashion Trend Research & Brand Development:
- Stay informed on fashion trends, cultural topics, and industry innovations.
- Analyze competitor content and influencer trends for creative inspiration.
- Integrate relevant trends into brand storytelling and visual direction.
On-Ground Brand Representation & Event Coverage:
- Visit retail stockists to capture in-store content and customer interactions.
- Attend pop-ups, exhibitions, fashion shows, and other brand events to create live content.
- Support the team during campaigns, lookbook production, and editorial photoshoots.
- Represent the brand professionally at all events and collaborations.
Community Engagement & Influencer Relations:
- Foster strong online relationships by engaging with the brand’s audience.
- Identify suitable influencers and ambassadors who align with the brand identity.
Reporting & Optimization:
- Prepare monthly analytics reports covering reach, engagement, and conversion data.
- Use performance insights to enhance creative strategy and marketing efforts.
- Provide strategic recommendations to the Creative Director.
Requirements
- Interested candidates should possess relevant qualifications with 2 - 6 years experience.
Application Closing Date
30th May, 2026.
How to Apply
Interested and qualified candidates should send their Resume to: careers@austinemali.com using the job title as the subject of the mail.