Digital Marketing Manager
Location: Ikeja, Lagos
Employment Type: Full-time
Job purpose
- Develop and implement digital and offline marketing campaign.
- Manage and grow social media platform.
- Monitor performance metrics and prepare analytical reports.
- Increase the agency’s’ awareness among the target audience.
- Increase the awareness of institution presence in the virtual space.
Duties and Responsibilities
Marketing (Digital and Traditional):
- Develop and implement digital marketing campaigns (social media, email marketing, online advertising).
- Identify opportunities, develop plans and establish business alliances that will strengthen the organization’s’ brand.
- Work with the partner institutions on the execution of digital marketing campaigns for partner institutions.
- Assist in the development and planning of all branding and marketing activities.
- Manage and grow social media platform and paid advertising initiatives.
- Conduct campaign performance analysis and optimize marketing strategies accordingly.
- Monitor key marketing performance metrics and prepare detailed analytical reports.
- Collaborate with international marketing teams to ensure consistent brand messaging.
- Generate and track quality leads aligned with business objectives.
Event Coordinator:
- Plan, organize, and execute marketing events, product launches, and promotional activities.
- Coordinate logistics, materials, and resources for successful event execution.
- Work with internal teams and external vendors to ensure events align with marketing objectives.
- Evaluate event effectiveness and provide post-event reports and insights.
Partnership management:
- Identify and develop strategic partnerships to enhance brand presence for all university partners.
- Liaise with the University partners on specific marketing, major event marketing budgeting and spending.
- Manage ongoing relationships with partners, sponsors, and collaborators.
- Coordinate joint marketing initiatives with partners to achieve mutual objectives.
- Monitor performance of partnerships and provide insights for improvement.
- Prepare and submit weekly/monthly reports to Line Manager;
- Any other duties assigned.
Qualifications
- Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
- 3–5 years of relevant marketing experience.
Professional Experience:
- Experience in international education is an advantage.
- Previous experience in brand promotion, digital marketing and lead generation – essential.
- Previous experience in the student recruitment (study abroad)industry is essential.
Skills and Knowledge:
- Excellent organisational skills – essential.
- Good report writing and analytical skills – essential.
- Advanced knowledge of sales & marketing principles & concepts.
- Proficient in use of Microsoft Office suite – essential.
- Knowledge of international higher education – essential.
- Excellent verbal and written communication skills – essential.
- Good supervisory skills – essential.
- Working knowledge of marketing principles– desirable.
- Excellent verbal and written communication skills including the ability to prepare reports, presentations and proposals.
- Effective public relations and public speaking skills.
Personal Qualities:
- Confident and professional demeanor.
- Motivational management style.
- Approachable and creative with out-of-the-box ideas.
- Excellent leadership and interpersonal skills.
- Excellent Organizational and skills.
Application Closing Date
20th April, 2026.
How to Apply
Interested and qualified candidates should send their detailed CV as an attachment to: cvs@dynamicplusservices.com using the Job Title as the subject of the email.
Note: Shortlist candidates will be contacted.