Job Summary:
The National Sales Manager – Traditional Trade will be responsible for driving nationwide sales performance across traditional trade channels (open markets, wholesalers, distributors, kiosks, and neighborhood trade). The role will lead regional sales teams, develop channel strategies, strengthen distributor relationships, and ensure achievement of volume, value, and distribution targets in a highly competitive FMCG environment.
Responsibilities:
- Develop and execute national sales strategies for the Traditional Trade channel in line with business objectives.
- Drive primary and secondary sales performance across all regions.
- Translate annual business plans into actionable regional and territory sales plans.
- Lead and optimize distributor and wholesaler networks nationwide.
- Ensure effective route-to-market execution, outlet coverage, and numeric distribution growth.
- Monitor distributor stock levels, credit exposure, and service efficiency.
- Lead, coach, and manage Regional Sales Managers and field sales teams.
- Set sales KPIs, conduct performance reviews, and drive a high-performance sales culture.
- Build strong succession pipelines and sales capability across regions.
- Ensure effective in-market execution of trade promotions, pricing, and visibility initiatives.
- Drive SKU availability, assortment, and penetration across traditional trade outlets.
- Monitor market trends, competitor activity, and consumer behavior to identify growth opportunities.
- Track and analyze sales performance, market coverage, and productivity metrics.
- Prepare and present weekly, monthly, and quarterly sales reports to management.
- Use insights to improve forecasting, planning, and execution effectiveness.
Requirements and Skills:
- Bachelor’s degree in Business Administration, Marketing, or a related field (MBA is an advantage).
- Minimum of 10–15 years’ experience in FMCG sales, with at least 5 years in a senior leadership role managing Traditional Trade nationally or regionally.
- Strong understanding of Nigeria’s Traditional Trade landscape and distributor management.
- Proven track record of delivering sales growth and market expansion.
- Strong leadership, people management, and coaching skills.
- Excellent commercial and negotiation abilities.
📧 Send your resume to: cv@ascenttech.com.ng