Head of Marketing Department
Location: Lagos
Employment Type: Full-time
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with institutional goals.
- Lead, mentor, and manage the marketing team, fostering creativity and high performance.
- Oversee brand positioning, messaging, and communication across all channels.
- Drive digital marketing, content marketing, social media strategy, and paid campaigns.
- Monitor market trends, competitor activity, and industry developments to identify opportunities.
- Collaborate with admissions, academic, and operations teams to optimize student recruitment.
- Plan and execute events, webinars, open days, and community engagement initiatives.
- Set marketing KPIs, monitor performance metrics, and report to executive leadership.
- Manage marketing budgets and ensure cost-effective campaign execution.
- Build and maintain relationships with external partners, media, and educational consultants.
Requirements
- Bachelor’s or Master’s Degree in Marketing, Business, Communications, or related field with 8–15 years of marketing experience, with at least 5 years in a leadership role (education sector preferred).
- Proven track record in developing and executing successful marketing strategies.
- Strong leadership and team management skills.
- Excellent written, verbal, and visual communication abilities.
- Experience in digital marketing, SEO, social media, CRM systems, and content creation.
- Analytical mindset with the ability to make data-driven decisions.
- Creative thinker with strong organizational and project management skills.
Application Closing Date
6th April, 2026.
Method of Application
Interested and qualified candidates should send their CV and cover lette to: recruitment.anthony@greenspringsschool.com using the job title as the subject of the email.