Busines Manager
Location: Ibadan, Oyo
Employment Type: Full-time
Industry: Health Maintenance Organization (HMO)
Job Summary
- The Business Manager will be responsible for driving business growth, enrollee acquisition, and brand visibility for a leading Health Maintenance Organization (HMO).
- The role focuses on marketing strategy execution, business development, client acquisition and retention, and stakeholder relationship management, while ensuring full compliance with NHIA regulations.
- The ideal candidate is a strategic and results-driven professional with strong experience in healthcare, insurance, or related sectors, and a proven ability to grow market share and revenue.
Key Responsibilities
Marketing Strategy & Execution:
- Develop and implement effective marketing and business growth strategies across individual, family, SME, and corporate segments.
- Conduct market research to identify customer needs, trends, and competitive insights.
- Plan and execute integrated marketing campaigns using both traditional and digital channels.
Business Development & Client Acquisition:
- Identify, pursue, and secure new corporate, retail, and government-related health insurance accounts.
- Conduct client presentations, product demonstrations, and sales pitches.
- Manage lead generation, follow-ups, and conversion to meet enrolment and revenue targets.
Brand Management & Corporate Communication:
- Ensure consistent brand messaging and visibility across all platforms.
- Oversee the development of marketing materials including proposals, brochures, and digital content.
- Represent the organization at industry events, exhibitions, and stakeholder engagements.
Digital Marketing & Analytics:
- Manage digital marketing initiatives including social media, email marketing, SEO, and online advertising.
- Track performance metrics and analyze campaign effectiveness to improve lead generation and engagement.
Product Development & Market Positioning:
- Collaborate with Operations and Product teams to design health plans aligned with market needs.
- Continuously review pricing, benefits, and competitiveness of HMO products.
Client Retention & Relationship Management:
- Implement customer retention strategies to improve satisfaction and reduce churn.
- Work closely with customer service and provider relations teams to resolve escalated issues.
Reporting & Compliance:
- Prepare regular reports on business performance, enrolment growth, and ROI.
- Ensure all marketing and sales activities comply with NHIA regulations and ethical standards.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Health, or a related field.
- MBA or relevant postgraduate qualification is an added advantage.
- Minimum of 7 years relevant experience in marketing or business development, preferably within HMO, healthcare, insurance, or financial services sectors.
- Proven track record of achieving sales and enrolment targets.
- Strong understanding of the Nigerian health insurance landscape and NHIA guidelines.
- Excellent communication, presentation, and negotiation skills.
- Strong analytical, strategic planning, and leadership abilities.
- Proficiency in digital marketing tools and CRM systems.
- High level of professionalism, creativity, and relationship-building skills.
Compensation & Benefits
- Competitive salary with performance-based incentives.
- Health insurance coverage.
- Transport and fieldwork allowances.
- Professional development and training opportunities.
- Pension and other statutory benefits.
Application Closing Date
31st March, 2026.
How to Apply
Interested and qualified candidate should:
Click here to apply online