Sales Manager
Location: Yaba, Lagos
Reporting Line: General Manager, Paga Engine
About the Role
- The Sales Manager leads the B2B Paga Engine sales function, driving new client acquisition by positioning API-led payment solutions to enterprise and high-growth businesses.
- You will own the end-to-end sales pipeline, translating technical capabilities into tailored commercial deals from prospecting through to closure.
- You will manage and coach the sales team, set performance targets, and provide strategic direction on go-to-market execution.
- Through disciplined pipeline management and enterprise sales coaching, you will ensure consistent achievement of revenue and transaction volume goals.
- Success in this role requires close collaboration with Account Management and Business Support to ensure seamless onboarding and long-term growth.
- The ideal candidate has a proven track record of leading sales teams and closing complex, API-driven B2B deals in fast-paced environments.
Responsibilties and Tasks
Revenue & Growth Ownership:
- Own and deliver assigned revenue, transaction volume, and gross margin targets for the B2B Paga Engine business.
- Drive acquisition of enterprise and high-growth SME clients leveraging APIs for collections, virtual accounts, and payment infrastructure.
- Develop and execute sector-specific go-to-market strategies (e.g., FinTech's, ERPs, FMCGs, aggregators, utilities).
- Build a predictable revenue pipeline aligned with quarterly and annual targets.
Enterprise Business Development:
- Identify, qualify, and convert high-value prospects through structured pipeline management.
- Lead end-to-end sales cycle: prospecting → discovery → solution design → commercial negotiation → closure.
- Conduct executive-level engagements and manage C-suite conversations (CFO, CTO, Head of Payments, Head of Operations).
- Position Paga Engine as embedded payment infrastructure, not just a payment processor.
Pipeline & Performance Management:
- Manage and develop the sales team, setting clear targets, monitoring performance, and ensuring disciplined pipeline management and forecasting
- Maintain structured CRM and pipeline reporting with accurate forecasting.
- Track key metrics: lead conversion rate, sales cycle length, CAC efficiency, revenue realization, transaction ramp-up post-integration.
- Provide weekly/monthly performance reviews with actionable insights.
Market Intelligence & Product Feedback:
- Monitor industry trends in digital payments, API banking, embedded finance, and regulatory changes.
- Gather structured customer feedback and share actionable insights with Product and Engineering teams.
- Contribute to pricing strategy, product packaging, and competitive positioning.
Knowledge and Skill Requirements
- Minimum of 6 years of working experience in B2B Sales
- Sales experience in Fintech/Telecom/SAS would be an advantage.
- Successfully manage a team of B2B sales executives
- Have an acumen and tact of handling C-Suite discussions
- Have experience in selling technical products, comfortable discussing system integration via API, SDK, widget among others.
- Strong negotiation and leadership skills
- Resourcefulness and self-motivation, with the ability to perform with minimal supervision
- Proactive to client matters
- Excellent written and oral communication skills
- Ability to exhibit emotional intelligence
- Confidentiality and the highest ethical standards must be maintained in all activities.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online