Field & Digital Marketer
Location: Abuja (FCT) - In-Person / Field Operations
Employment Type: Contract
Reports To: Chief Operating Officer (COO)
Work Model: Hybrid — 60% Field Operations, 40% Digital Marketing
Position Overview
- As the Field & Digital Marketer at Jaridi, you will drive business growth, client acquisition, and institutional partnerships in Abuja and environs.
- You will execute targeted direct sales strategies targeting key institutions, manage digital growth channels, and maintain a high-converting lead pipeline.
- This role requires an aggressive field-sales approach paired with data-driven digital execution to achieve key performance targets.
Key Responsibilities
Institutional Field Marketing & Sales Execution (60%):
- Identify, map, and engage targeted public and private institutions across Abuja to pitch Jaridi’s services.
- Conduct high-impact in-person presentations, strategic sales pitches, and follow-up meetings with institutional decision-makers.
- Negotiate service terms, build long-term relationships, and close institutional contracts to meet assigned growth metrics.
- Gather market intelligence, competitor insights, and target institution feedback to refine sales scripts and value propositions.
Targeted Digital Marketing & Campaign Management (40%):
- Design and execute targeted digital lead generation campaigns (LinkedIn, Meta, Google, and direct email channels) tailored to institutional clients.
- Create high-converting marketing collateral, brochures, social assets, and digital pitch decks for direct outreach.
- Manage and optimize the lead pipeline using sales tracking tools/CRMs to ensure quick follow-ups and high conversion rates.
- Analyze campaign ROI, cost-per-lead, and conversion metrics to refine digital targeting strategies continuously.
Target Achievement & Reporting:
- Work against monthly and quarterly key performance indicators (KPIs) and revenue targets.
- Track daily outreach, scheduled meetings, field visits, and deal pipelines.
- Submit weekly and monthly performance reports directly to the COO, highlighting target achievements, bottlenecks, and growth opportunities.
Key Performance Indicators (KPIs)
- Institutional Acquisition: Number of institutional leads contacted, meetings secured, and contracts closed monthly.
- Revenue Targets: Achievement of monthly net revenue quotas generated through field and digital channels.
- Digital Lead Conversion: Lead-to-client conversion rate from targeted digital campaigns.
- Pipeline Management: Total value of active institutional opportunities in the funnel.
Requirements & Qualifications
- Education: Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
- Experience: 2–4 years of proven B2B sales, corporate marketing, or institutional client acquisition experience within Abuja.
- Network & Mobility: Strong knowledge of the Abuja corporate and institutional landscape, with active mobility to conduct field visits independently.
- Digital Skills: Hands-on experience with targeted digital lead generation, social media advertising (LinkedIn Ads, Meta Ads), email outreach, and marketing analytics tools.
- Communication: Exceptional verbal, written, and presentation skills suited for high-level institutional engagements.
- Drive: Self-motivated, target-driven, and resilient under pressure with a strong closing ability.
Salary
N150,000 - N200,000 / month.
Application Closing Date
18th October, 2026.
How to Apply
Interested and qualified candidates should:
Click here to apply online