Social Media Manager
Location: Abuja (FCT)
Employment Type: Full-time
Job Summary
- BrowseCareersWe are seeking a creative, strategic, and results-driven Social Media Manager to develop and execute engaging social media strategies that strengthen our brand presence, grow our online community, and drive measurable business results.
- The ideal candidate should have hands-on experience managing social media platforms, creating compelling content, analyzing performance, and staying current with digital marketing trends.
Key Responsibilities
- Develop and implement social media strategies aligned with the company’s brand and business objectives.
- Manage daily content across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
- Create, curate, and publish engaging content, including posts, reels, videos, graphics, stories, and campaigns.
- Develop monthly content calendars and ensure timely content delivery.
- Monitor social media trends, audience behavior, and competitor activities.
- Respond to comments, messages, and community interactions professionally.
- Collaborate with graphic designers, photographers, videographers, and other teams to produce quality content.
- Track and analyze social media performance using relevant analytics tools.
- Prepare regular reports on engagement, reach, follower growth, leads, and other key metrics.
- Manage and optimize paid social media campaigns where required.
- Identify opportunities to increase brand awareness, engagement, and conversions.
- Maintain consistency in the company's brand voice, visual identity, and messaging.
Key Performance Indicators (KPIs)
- Growth in followers and online community.
- Engagement rate and content performance.
- Reach and impressions.
- Leads/conversions generated through social media.
- Campaign ROI.
- Consistency and quality of content delivery.
- Growth in brand visibility and awareness.
Requirements
- Bachelor's Degree/HND in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
- 2–4 years of proven experience in social media management or digital marketing.
- Strong knowledge of major social media platforms and their respective best practices.
- Excellent content creation, copywriting, and communication skills.
- Experience with Canva, CapCut, Adobe tools, or similar content creation software.
- Basic understanding of social media advertising and campaign management.
- Ability to interpret social media analytics and translate insights into actionable strategies.
- Strong creativity, attention to detail, and organizational skills.
- Ability to work independently while meeting deadlines.
- Candidates must be based in Abuja or willing to work from Abuja.
Preferred Skills:
- Short-form video creation and editing.
- Photography/videography skills.
- Social media advertising and audience targeting.
- Influencer and creator management.
- SEO and digital marketing knowledge.
- Experience managing a corporate or consumer-facing brand.
Salary
Competitive, based on experience and qualifications.
Application Closing Date
31st October, 2026.
How to Apply
Interested and qualified candidates should send their updated CV and relevant portfolio/social media work samples to: catalystpathconsulting@gmail.com using “Social Media Manager – Abuja” as the subject of the email.