Sales and Activation Lead
Location: Lagos
Employment Type: Full-time
Job Description
The Sales & Activations Lead will be responsible for driving revenue growth through strategic sales initiatives and executing high-impact brand, fan, and partner activations.
This role bridges commercial sales and on-ground/off-ground activations, ensuring sponsorships, partnerships, and campaigns deliver measurable value to the business and stakeholders.
The ideal candidate is commercially savvy, energetic, and deeply passionate about sports, with a strong ability to convert opportunities into revenue while delivering memorable activations.
Key Responsibilities
Sales & Revenue Generation:
Develop and execute sales strategies to drive revenue across sponsorships, partnerships, merchandise, events, and ticketing (where applicable).
Identify, pitch, and close new business opportunities with corporate sponsors, brands, and partners.
Manage the end-to-end sales cycle: prospecting, proposal development, negotiation, closing, and onboarding.
Build and maintain strong relationships with existing partners to ensure renewals and upsell opportunities.
Prepare sales proposals, presentations, and commercial decks aligned with brand and audience insights.
Activations & Campaign Execution:
Lead the planning and execution of brand, fan engagement, and partner activations (matchday activations, community events, digital campaigns, experiential marketing).
Ensure all activations align with partner objectives, brand guidelines, and commercial agreements.
Collaborate with marketing, media, and operations teams to deliver seamless and impactful activations.
Monitor activation performance and provide post-activation reports to partners and internal stakeholders.
Strategy & Planning:
Work closely with leadership to develop commercial and activation strategies aligned with business goals.
Track sales pipelines, revenue performance, and activation ROI.
Identify market trends, fan behavior insights, and competitor activities to inform strategy.
Stakeholder & Team Collaboration:
Serve as the primary point of contact for sponsors and activation partners.
Coordinate with internal teams (marketing, operations, finance) and external vendors to deliver projects on time and within budget.
Support junior sales or activation team members where applicable.
Qualifications & Experience
Bachelor’s Degree in Business, Marketing, Sports Management, or a related field.
3 – 5 years of experience in sales, sponsorships, partnerships, or activations (sports or entertainment industry preferred).
Proven track record of meeting or exceeding sales targets.
Experience executing brand or experiential activations.
Strong negotiation, presentation, and relationship-management skills.
Skills & Competencies:
Commercial and revenue-driven mindset
Strong understanding of sponsorship value propositions
Excellent communication and stakeholder management skills
Project management and execution capability
Creativity and problem-solving ability
Passion for sports and fan engagement.
Application Closing Date
15th February, 2026.
How to Apply
Interested and qualified candidates should send their Resume and cover letter to: careers@elizabethmaddeux.com using “Sales and Activation Lead” as the subject of the mail.
Note: Only qualified candidates will be contacted.