Brand & Marketing Manager
Location: Isolo, Lagos
Employment Type: Full-time
Reports To: CEO/MD
Job Summary
- Jobtion Consulting is supporting a fast-growing organisation in the food and beverage distribution sector to recruit an experienced Brand & Marketing Manager.
- The Brand & Marketing Manager will be responsible for developing and executing brand and marketing strategies that drive brand awareness, consumer engagement, market penetration, sales growth and brand profitability.
- The role will oversee assigned brands from strategy and positioning through campaign execution, trade marketing, activations, digital marketing and performance analysis.
- The successful candidate will work closely with Sales, Finance and Operations to ensure marketing activities translate into measurable commercial results.
- We are looking for a commercially minded marketer with strong brand management experience, creative thinking and the ability to move seamlessly from strategy to execution.
Key Responsibilities
- Develop and execute annual brand and marketing strategies aligned with commercial objectives.
- Manage assigned brands, including positioning, consumer strategy, brand growth and market expansion.
- Develop and execute integrated marketing campaigns across digital, traditional media, events, activations and trade channels.
- Drive trade marketing initiatives that support sales volume, value, distribution and brand visibility.
- Develop on-trade and off-trade activation programmes across relevant outlets and channels.
- Oversee digital marketing, social media and relevant influencer/partnership initiatives.
- Conduct market, consumer and competitor analysis to identify growth opportunities and threats.
- Manage marketing budgets and evaluate campaign effectiveness and return on marketing investment.
- Work closely with Sales, distributors and key accounts to translate brand strategy into commercial initiatives.
- Manage agencies, vendors and other marketing partners to ensure quality and timely delivery.
- Track brand performance, campaign results, market penetration, visibility and other agreed KPIs.
- Provide management with actionable insights and recommendations based on brand and market performance.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Advertising or a related field.
- CIM or equivalent professional marketing qualification is an advantage.
- MBA or relevant postgraduate qualification is an added advantage.
- Minimum of 5 years' relevant experience in brand management, marketing, trade marketing or FMCG.
- Strong experience in Wine & Spirits, FMCG, Beverages, Hospitality, Consumer Goods or related sectors is highly desirable.
- Proven experience managing brands and marketing campaigns from strategy through execution.
- Experience working with Sales teams, distributors, agencies and trade partners.
- Strong understanding of the Nigerian consumer and trade environment.
- Experience managing marketing budgets and measuring campaign performance/ROI.
- Strong commercial orientation, analytical ability, creativity and execution skills.
Salary
N1,000,000 – N1,500,000 gross monthly.
Application Closing Date
16th October, 2026.
How to Apply
Interested and qualified candidates should:
Click here to apply online