Trade Manager
Location: Lagos
Employment Type: Full-time
Responsibilities
Trade Strategy & Planning:
- Develop and implement trade marketing strategies aligned with overall sales and brand objectives.
- Develop monthly and quarterly trade plans to achieve volume, revenue, distribution, and visibility targets.
- Identify market opportunities, emerging channels, and trends within the wine and spirits industry.
- Develop plans for new product launches, promotions, activations, and seasonal campaigns.
- Sales & Distribution
- Drive sales volume, revenue, distribution, and market penetration across assigned territories.
- Develop and maintain strong relationships with distributors, wholesalers, retailers, hotels, restaurants, bars, clubs, and other trade partners.
- Monitor product availability and ensure adequate stock levels across key outlets.
- Identify new business opportunities and expand the company's customer base.
- Work closely with the sales team to achieve agreed sales targets.
Trade Marketing & Brand Visibility:
- Ensure effective execution of trade promotions, activations, tastings, and brand visibility initiatives.
- Develop and implement point-of-sale visibility standards across outlets.
- Ensure proper placement and presentation of products within key accounts and retail outlets.
- Monitor competitor activities, pricing, promotions, and visibility and provide actionable market intelligence.
- Coordinate with the Marketing team on brand activations and consumer engagement activities.
Key Account & Channel Management:
- Manage and grow relationships with key accounts within the on-trade and off-trade channels.
- Develop channel-specific strategies for hotels, restaurants, bars, lounges, supermarkets, liquor stores, and other relevant outlets.
- Negotiate commercial arrangements, promotions, and visibility opportunities within approved company guidelines.
- Monitor account performance and identify opportunities for increased sales and distribution.
Team Management:
- Supervise and provide direction to Trade/Sales Executives, Brand Ambassadors, Sales Field Agents, or other assigned team members.
- Set clear targets and KPIs for team members and monitor performance.
- Conduct regular field visits and performance reviews.
- Coach and develop team members to improve sales execution and customer engagement.
- Ensure compliance with company policies and reporting requirements.
Market Intelligence & Reporting:
- Track sales performance, distribution, outlet coverage, market trends, pricing, and competitor activities.
- Prepare weekly and monthly trade performance reports.
- Provide management with insights on market opportunities, challenges, and recommended actions.
- Monitor ROI on trade promotions and activations.
- Maintain accurate records of trade activities, customer information, and outlet performance.
Budget & Commercial Management:
- Manage approved trade marketing and promotional budgets effectively.
- Monitor spending against approved budgets.
- Ensure trade activities deliver measurable commercial value.
- Work with Finance and Sales teams to monitor customer accounts, collections, and commercial performance where applicable.
Key Performance Indicators (KPIs)
- Achievement of monthly and quarterly sales revenue targets.
- Achievement of volume targets.
- Growth in numeric and weighted distribution.
- Number of new active outlets acquired.
- Outlet coverage and call frequency.
- Product availability and stock-out rate.
- Trade promotion execution rate.
- Brand visibility and compliance across key outlets.
- Growth in key account sales.
- Customer retention and relationship development.
- Trade marketing ROI.
- Competitor and market intelligence reporting.
- Team target achievement and productivity.
- Accuracy and timeliness of sales/trade reports..
Salary
N400,000 - N500,000 per month.
Application Closing Date
10th October, 2026.
How to Apply
Interested and qualified candidates should send their Applications to: penedge.careers@gmail.com using the Job Title as the subject of the email.