Digital Marketing Lead
Location: Ogbomoso, Oyo
Employment Type: Full-time (Remote)
Job Summary
- The Digital Marketing Lead will be responsible for leading and driving the organisation’s entire digital marketing function, creative strategy, and online visibility.
- The role combines strategy, creativity, team leadership, advertising, SEO, content, lead generation, analytics, and campaign management to achieve measurable business growth.
Key Responsibilities
- Develop and implement the organisation’s overall digital marketing strategy and monthly marketing plans.
- Lead and coordinate the Digital Marketing Department, including providing creative direction for digital campaigns and content.
- Plan, execute, monitor, and optimise digital marketing campaigns across relevant platforms.
- Develop creative concepts and campaign ideas that effectively communicate the organisation’s brand, products, and services.
- Oversee Meta Ads and other paid advertising activities.
- Ensure efficient advertising spend, lead generation, conversion, and campaign performance.
- Lead the organisation’s SEO strategy, including keyword research, website optimisation, content optimisation, organic traffic growth, and search visibility.
- Monitor rankings, organic traffic, technical SEO, backlinks, and conversions.
- Direct the organisation’s digital content, creative content, and social media strategy to ensure consistency with business and brand objectives.
- Develop strategies for lead generation, customer acquisition, engagement, and conversion.
- Monitor website and digital marketing performance using analytics and reporting tools.
- Prepare regular digital marketing reports for management, highlighting performance, challenges, opportunities, and recommended actions.
- Conduct competitor and market analysis to identify new digital growth and creative opportunities.
- Manage campaign calendars, budgets, timelines, deliverables, and external digital marketing vendors where applicable.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 3–5 years’ experience in digital marketing, with demonstrated experience in Ads, SEO, and creative digital marketing.
- Proven experience leading or coordinating a digital marketing team.
- Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics/GA4, and Google Search Console.
- Strong creative thinking, analytical, communication, project management, and leadership skills.
- Ability to work with digital marketing tools, reporting platforms, content teams, andcreative professionals.
Application Closing Date
3rd October, 2026.
How to Apply
Interested and qualified candidates should:
Click here to apply online