Marketing Manager
Location: Ibafo, Ogun
Department: Marketing
Report to: Head of Marketing / Marketing Director
Supervises: Brand Executives / Marketing Officer
Job Summary
- The Marketing Manager will be responsible for the strategic development, execution, and optimization of integrated marketing and brand strategies across the FMCG product portfolio.
- The role requires a strong blend of creative brand leadership, data-driven decision-making, and digital and media insight capability to drive brand growth, market share, and revenue performance in a highly competitive FMCG environment.
Key Responsibilities
Brand Strategy & Campaign Execution:
- Develop and execute annual brand and marketing strategies aligned with business objectives.
- Lead end-to-end 360° integrated marketing campaigns across ATL, BTL, digital, social media, and trade channels.
- Ensure consistent and impactful brand messaging across all consumer touchpoints.
Digital & Media Strategy:
- Develop and implement data-driven digital marketing strategies across social media, performance marketing, and online platforms.
- Analyse media performance (TV, radio, OOH, digital) to optimize spend and campaign effectiveness.
- Work closely with media agencies to ensure efficient media buying, targeting, and ROI optimization.
- Track digital KPIs such as engagement, reach, conversion, and brand sentiment.
Market Intelligence & Consumer Insights:
- Monitor market trends, competitor activity, and consumer behaviour using research tools and retail audit data.
- Translate insights into product innovation, packaging improvements, and targeted promotional activities.
Financial & Budget Management:
- Manage and optimize the annual marketing (A&P) budget.
- Ensure strong ROI through continuous evaluation of campaign and media spend.
- Monitor product performance (volume, value, margin)
Cross-Functional & Stakeholder Management:
- Collaborate with Sales and Trade Marketing to ensure strong market execution and visibility. Work with Supply Chain and R&D teams for successful new product development (NPD) and launches.
- Manage external creative, PR, and media agencies for campaign delivery.
Performance Tracking & Reporting:
- Track brand health metrics (awareness, trial, preference, loyalty).
- Prepare periodic performance reports covering marketing, digital, and media KPIs.
Expected Results
- Strong brand positioning, improved brand equity, and effective campaign performance.
- Strong digital presence, optimized media spend, and improved campaign ROI across all channels.
- Insight-driven marketing decisions and improved product relevance.
- Efficient budget utilization and improved financial performance of brands.
- Seamless execution of product launches and strong cross-functional alignment.
- Clear performance visibility and achievement of brand growth targets.
Performance Metrics (KPIs) - Level (1-5)
- Digital Marketing Performance: Growth in digital reach, engagement, conversion, and share of voice across all online platforms, including social media performance, paid media efficiency, and overall digital campaign effectiveness.
- Market Share: Growth or maintenance of brand volume/value share within the target category.
- Brand Health Indicators: Improvements in brand awareness, trial, preference, and consumer loyalty.
- Financial Targets: Delivery of budgeted Net Sales Value (NSV) and Gross Margin goals.
- A&P Efficiency: Optimizing marketing spend against conversion rates and ROI targets.
Qualification and Experience
Education:
- Bachelor's Degree in Marketing, Business Administration, or related field.
- MBA or professional certification (CIM or equivalent) is an advantage.
Experience:
- 5-7 years FMCG marketing or brand management experience.
- Strong hands-on experience in digital marketing, media planning, and campaign analytics.
- Proven track record in managing integrated, multi-channel campaigns and large budgets.
Key Competencies Needed in Role
Key Functional Competencies:
- Brand Management & Strategy
- Digital Marketing & Media Analytics
- Campaign Planning & Execution
- Market & Consumer Insight Analysis
- Budget & Financial Control
- FMCG Product Lifecycle Management
Key Behavioural/Leadership Competencies
- Strategic Thinking
- Leadership & Team Management
- Communication & Influencing Skills
- Analytical Thinking
- Stakeholder Management
- Creativity & Innovation
- Result Orientation
Salary
N500,000 - N750,000 / Month.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should:
Click here to apply online