Marketing and Sales Manager

Marketing and Sales Manager

Location: Aba, Abia

Employment Type: Full-time

Job Summary

• We are seeking to employ a proactive, energetic, and results-driven Marketing and Sales Manager to lead the hotel's sales and marketing activities.
• The successful candidate will be responsible for developing and executing strategies that increase room occupancy, drive revenue across the hotel's accommodation, restaurant, events, and other revenue-generating outlets, attract new clients, and strengthen relationships with existing customers.
• The ideal candidate must have strong knowledge of the hospitality market, excellent communication and negotiation skills, and a proven ability to meet and exceed sales targets.

Key Duties and Responsibilities

• Develop and implement the hotel's overall sales and marketing strategy in line with business objectives.
• Identify new business opportunities and develop strategies to increase revenue and market share.
• Drive room sales, corporate bookings, conferences, meetings, weddings, events, food and beverage sales, and other hotel revenue streams.
• Develop and maintain strong relationships with corporate organizations, travel agencies, event planners, tour operators, government institutions, and other key clients.
• Identify potential clients and actively generate new leads through networking, referrals, direct marketing, digital channels, and business development activities.
• Conduct regular sales calls, client meetings, hotel tours, presentations, and site inspections.
• Prepare and present competitive sales proposals, quotations, packages, and contracts to prospective clients.
• Negotiate rates and commercial agreements within approved hotel guidelines.
• Develop promotional campaigns, packages, offers, and initiatives to increase occupancy and revenue, particularly during low-demand periods.
• Monitor market trends, competitor activities, customer preferences, and pricing to identify opportunities and threats.
• Manage the hotel's presence across social media, online platforms, travel websites, and other relevant marketing channels.
• Work with the hotel management team to ensure that marketing materials, promotions, and communications accurately represent the hotel's brand.
• Oversee the hotel's online reputation and ensure guest enquiries, reviews, and feedback receive appropriate and timely responses.
• Maintain an up-to-date database of clients, prospects, corporate accounts, agents, and business partners.
• Ensure all sales leads, quotations, contracts, follow-ups, and client communications are properly documented.
• Develop and maintain corporate accounts and strategic partnerships that generate repeat business.
• Represent the hotel at trade fairs, exhibitions, networking events, tourism events, corporate functions, and other relevant promotional activities.
• Lead, supervise, motivate, and monitor the performance of the sales and marketing team.
• Set departmental sales targets and monitor individual and team performance against agreed KPIs.
• Work closely with Front Office, Reservations, Food & Beverage, Events, Finance, and Operations to ensure smooth delivery of client requirements.
• Monitor customer satisfaction and use feedback to improve the hotel's products, services, and sales approach.
• Prepare and submit weekly and monthly sales and marketing reports to management.
• Monitor sales performance, occupancy, revenue, conversion rates, client acquisition, and return on marketing activities.
• Develop annual sales forecasts, marketing plans, budgets, and revenue targets in collaboration with management.
• Perform other duties as assigned by the General Manager or Management.

Requirements

• Bachelor's Degree or HND in Marketing,  Business Administration, Hospitality Management, Mass Communication, or a related field.
• 3–5 years' relevant experience in sales and marketing, preferably within the hotel or hospitality industry.
• Proven experience in achieving sales targets and generating new business.
• Strong knowledge of hotel sales, corporate accounts, events, room sales, and hospitality marketing.
• Good understanding of digital marketing, social media, online
• booking platforms, and other hospitality marketing channels.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong client relationship and business development skills.
• Good knowledge of Microsoft Office and relevant CRM or hotel management software.
• Ability to analyse sales and market data and translate findings into actionable strategies.
• Strong leadership, organizational, and team-management abilities.
• Must be commercially aware, proactive, self-motivated, and target-driven.
• Ability to work under pressure and meet deadlines.
• Professional appearance and excellent customer-service orientation.

Key Competencies:

• Sales and Business Development
• Marketing Strategy
• Revenue Generation
• Client Relationship Management
• Corporate Account Management
• Digital Marketing
• Negotiation and Closing Skills
• Market Research and Analysis
• Team Leadership
• Strategic Planning
• Communication and Presentation.

Application Closing Date

25th August, 2026.

How to Apply

Interested and qualified candidates should send their CV aand relevant credentials to: recruitment@domeoresources.org using the  job title as the subject of the email.

Note: Only shortlisted candidates will be contacted.