Product Marketing Manager
Location: Lagos
Employment Type: Full-time
Role Overview
- Our client is looking for a commercially driven Product Marketing Manager who will play a key role in shaping how financial and technology products are positioned, launched, communicated, and adopted.
- The successful candidate will translate complex fintech and digital solutions into clear, compelling customer value propositions and develop go-to-market strategies that drive awareness, acquisition, engagement, and product adoption.
- The role requires close collaboration with product, engineering, growth, operations, partnerships, sales, and customer experience teams.
Key Responsibilities
- Develop and execute product marketing strategies for fintech and digital products.
- Lead product positioning, messaging, and go-to-market strategies.
- Translate complex product features into clear, customer-focused value propositions.
- Plan and execute product launch communications across digital, in-app, partner, and other relevant channels.
- Develop targeted marketing campaigns that drive customer engagement, adoption, and retention.
- Collaborate with product teams to communicate product roadmaps, enhancements, and new feature releases.
- Conduct market and customer research to gather insights that inform product positioning and marketing decisions.
- Develop product marketing materials and communication assets to support sales, partnerships, and customer support teams.
- Monitor campaign and product adoption performance and use insights to improve marketing strategies.
- Stay informed on market trends, customer behaviour, and developments within the fintech and payments ecosystem.
Requirements
- 3–8 years of experience in product marketing, preferably within fintech, payments, banking, technology, or digital products.
- Strong experience in product communication, customer engagement, and go-to-market execution.
- Proven ability to collaborate effectively with product managers, engineers, growth teams, sales teams, and other cross-functional stakeholders.
- Ability to simplify complex fintech, financial, and payment concepts into clear and compelling messaging.
- Strong storytelling, communication, analytical, and execution skills.
- Good understanding of customer segmentation, product positioning, messaging, and adoption strategies.
- Experience within African fintech or payments markets is a strong advantage.
- Commercially minded with a strong understanding of customer needs and business objectives.
- Ability to thrive in a fast-paced, high-growth environment.
What We Are Looking For:
- We are seeking a strategic and execution-focused professional who can effectively connect what a product does with why customers should care.
- The ideal candidate should be comfortable working across product strategy and marketing execution—from understanding product roadmaps and customer needs to developing positioning, launch strategies, campaigns, and communications that drive measurable adoption.
- You should be curious about customer behaviour, commercially astute, an excellent communicator, and passionate about making financial products simple, relevant, and easy to understand.
What the Opportunity Offers
- Salary: N250,000 - N400,000 monthly.
- The opportunity to contribute to products addressing real payment and financial challenges across Africa and international markets.
- A fast-paced, innovative environment with significant ownership and opportunity for impact.
- Exposure to consumer, agent, merchant, and business-focused financial products.
- Hybrid work flexibility for Lagos-based employees.
- Competitive compensation and opportunities for professional growth and career development.
Application Closing Date
Not Specified.
How to Apply
Interested and qualified candidates should send their updated CV to: breezydigitalsolutions@gmail.com using "Application – Product Marketing Manager" as the subject of the email.
Note: Only candidates who meet the stated requirements will be considered