Sales Executive - Kitchen Appliances
Location: Lagos
Employment Type: Full-time
Job Summary
- We are seeking an experienced and results-driven Sales Executive with strong experience in the kitchen appliances industry to drive sales growth, expand market presence, and develop strong relationships with distributors, retailers, and key customers across Nigeria.
- The successful candidate will be responsible for developing and implementing sales strategies, expanding distribution networks, managing key accounts, monitoring market trends, and achieving assigned sales and revenue targets.
- Candidates must have direct and proven sales experience in kitchen appliances. Experience in general electronics, FMCG, or other industries without relevant kitchen appliance experience will not be considered.
Key Responsibilities
- Develop and implement effective sales strategies to achieve monthly, quarterly, and annual sales targets.
- Drive revenue growth and increase market penetration across the assigned territory.
- Identify and develop new business opportunities within the kitchen appliance market.
- Expand and strengthen the company's distributor, dealer, retailer, and customer network.
- Build and maintain strong relationships with distributors, wholesalers, retailers, and key accounts.
- Conduct regular market visits to identify sales opportunities and strengthen customer relationships.
- Negotiate pricing, terms, and business arrangements with distributors and key customers within approved company policies.
- Monitor sales performance and ensure achievement of assigned revenue and volume targets.
- Lead, supervise, motivate, and support sales representatives to maximize team performance.
- Set sales targets for team members and monitor their performance against agreed objectives.
- Provide coaching and guidance to sales representatives to improve sales effectiveness.
Requirements & Qualifications
- Bachelor's Degree / HND in Business Administration, Marketing, Sales, or a related field.
- Minimum of 5 years of proven sales experience strictly within the kitchen appliances industry.
- Strong knowledge of kitchen appliances and the Nigerian appliance market.
- Demonstrable experience managing distributors, dealers, retailers, and wholesale customers.
- Proven track record of achieving and exceeding sales targets.
- Experience in expanding distribution networks and developing new markets.
- Previous experience leading or supervising a sales team is highly desirable.
- Strong understanding of Nigerian wholesale and retail markets.
- Excellent communication, negotiation, presentation, and relationship-management skills.
- Strong business development and commercial acumen.
Key Skills:
- Kitchen Appliance Sales
- Distribution Management
- Wholesale & Retail Sales
- Territory Management
- Business Development
- Key Account Management
- Sales Strategy
- Team Leadership.
Salary
Additional Benefits:
- Conveyance allowance based on monthly sales revenue + Mobile allowance + Sales commission upon target achievement.
Application Closing Date
14th September, 2026.
How to Apply
Interested and qualified candidates should send their CV to: recruiter16@ascentech.com.ng using the job title and location as the subject of the mail.