Social Media Manager

Social Media Manager

Location: Abuja (FCT) 

Employment Type: Full-time

Reports To: Corporate Communications & Marketing Manager

Job Summary 

• Jobboard subscriptionThe Social Media Manager will be responsible for managing and growing the social media presence of Vestates Group and its subsidiaries.
• This role covers content scheduling and publishing, community management, audience growth, engagement, paid advertising, campaign execution, social listening, analytics and reporting.
• The Social Media Manager will work closely with the Content Creators and Corporate Communications & Marketing Manager to ensure that approved content and campaigns are effectively distributed, promoted and measured.

Reporting & Accountability

The Social Media Manager reports directly to the Corporate Communications & Marketing Manager and is accountable for:

• Execution of approved social media and content calendars.
• Scheduling and publishing of approved content.
• Community management and audience engagement.
• Audience growth and social media performance.
• Running and managing paid social media advertising.
• Social media campaign execution and optimization.
• Weekly social media updates.
• Monthly analytics and performance reporting.
• Identifying high-performing and underperforming content.
• Escalating significant customer complaints, sensitive issues and reputational concerns.

Key Responsibilities

• Manage the social media accounts of all assigned subsidiaries.
• Schedule and publish approved content across relevant platforms.
• Ensure captions, hashtags, tags, links and formats are correctly implemented.
• Monitor comments, DMs, mentions and other audience interactions.
• Respond to or appropriately escalate customer enquiries and complaints.
• Grow relevant audiences and improve engagement.
• Plan, set up, run, monitor and optimize paid social media advertising campaigns.
• Manage advertising budgets and ensure campaigns are aligned with approved objectives.
• Monitor ad performance and make recommendations to improve results.
• Support the execution of approved marketing and social media campaigns.
• Monitor social media trends, competitors and relevant online conversations.
• Track reach, impressions, engagement, followers, video views, clicks, CTR, DMs, enquiries and other relevant metrics.
• Identify best-performing and underperforming content and campaigns.
• Provide weekly updates and contribute to the Monthly Marketing & Communications Report.
• Work closely with Content Creators to ensure content is ready and optimized for publishing and advertising.
• Recommend improvements based on analytics, audience behaviour and campaign performance.

Key Performance Indicators

• Consistent execution of approved content calendars.
• Audience growth.
• Reach, impressions and engagement.
• Social media and advertising campaign performance.
• Cost and efficiency of paid campaigns.
• Growth in meaningful enquiries, DMs and leads.
• Quality and responsiveness of community management.
• Accuracy and timeliness of reporting.
• Continuous improvement in social media and advertising performance.

Must Have

• Interested candidates should possess a Bachelor's Degree
• Proven experience as a Social Media Manager.
• Strong knowledge of major social media platforms (IG, Facebook, TikTok, LinkedIn).
• Experience managing multiple social media accounts/brands.
• Hands-on experience running paid social media advertising campaigns.
• Ability to set up, manage, monitor, and optimize social media ads.
• Understanding of audience targeting, campaign objectives, budgets and ad performance.
• Ability to interpret social media and advertising analytics.
• Strong community management skills.
• Strong written communication skills.
• Good organizational and time-management skills.
• Demonstrable results from previous social media and advertising campaigns.

Nice to Have:

• Experience with Meta Ads Manager and other advertising platforms.
• Digital marketing experience.
• Experience managing campaigns across multiple platforms.
• Basic understanding of content creation, photography, video and graphic design.
• Experience working across multiple brands or industries.
• Experience generating leads, enquiries or sales through digital campaigns.

Attributes We Are Looking For:

• Analytical: Uses data to understand performance and make decisions.
• Commercially minded: Understands that social media should contribute to business objectives, leads and sales.
• Proactive: Identifies opportunities and takes initiative.
• Results-driven: Focuses on measurable outcomes, not just posting.
• Organized: Can manage multiple brands, platforms and deadlines.
• Responsive: Actively monitors and manages online communities.
• Trend-aware: Keeps up with platform changes, trends and audience behaviour.
• Detail-oriented: Ensures content and campaigns are properly set up and executed.
• Good judgment: Knows what can be handled independently and what should be escalated.
• Accountable: Takes ownership of social media performance and reporting.

Application Closing Date

27th August, 2026.

How to Apply

Interested and qualified candidates should send their application and CV to: vestateshrcompliance@gmail.com using "Social Media Manager" as subject of the email.